Quingo Mobility Scooters

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Case Study - Quingo Mobility Scooters


Case Study: Kingly Agency's Transformational Journey with Quingo Scooters - From Lead Generation to Integrated Marketing Partner

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Client Overview

Quingo Scooters, a leading mobility solutions provider, specialises in manufacturing and distributing innovative, high-quality mobility scooters to enhance the mobility and independence of individuals with limited mobility. With a commitment to improving lives, Quingo Scooters sought to amplify its market presence and reach potential customers effectively.


The Initial Challenge

Quingo Scooters recognised the importance of lead generation to drive business growth. In pursuit of this goal, the company engaged Kingly Agency with a specific focus on Facebook lead generation. Quingo aimed to establish a robust lead generation pipeline, generate significant ROI, and elevate its brand visibility in the mobility solutions sector.


From Lead Generation to Integrated Marketing Partner

Kingly Agency's journey with Quingo Scooters began as a lead generation specialist. Over the past three years, this collaboration has evolved into a dynamic partnership that has elevated various dimensions of Quingo's marketing mix:

- Facebook Lead Generation Mastery: Kingly Agency's expertise propelled Quingo's Facebook lead generation efforts from a standing start to an impressive £120,000 per month, boasting a remarkable ROI of 10 to 1.


- Optimised Google AdWords: Kingly Agency orchestrated a transformation in Quingo's Google AdWords strategy, slashing the marketing spend to revenue ratio from 60% to consistently under 20%, resulting in efficient resource allocation.


- Streamlined Campaign Tracking: Kingly Agency developed a sophisticated lead portal and call centre management system that enabled Quingo to meticulously track and measure campaign codes, ensuring accurate performance analysis.


- Effective Email Marketing: By implementing a strategic email marketing approach, Kingly Agency successfully revitalised dormant leads, adding an impressive extra revenue stream of over £100,000.


- Conversion Rate Optimisation (CRO): Through meticulous analysis and refinement, Kingly Agency elevated the conversion rates of Quingo's landing pages and critical website sections, enhancing user engagement and driving results. Strategic Target and Projection Reporting: Kingly Agency created a comprehensive marketing target and projection report, leveraging insights from two years of channel performance data. This report not only highlighted areas of untapped potential but also steered Quingo's strategic decisions.

- Strategic Target and Projection Reporting: Kingly Agency created a comprehensive marketing target and projection report, leveraging insights from two years of channel performance data. This report not only highlighted areas of untapped potential but also steered Quingo's strategic decisions.


Results and Impact

Kingly Agency's unwavering dedication and expertise transformed Quingo Scooters' marketing landscape:

- Robust Lead Generation Pipeline: Facebook lead generation efforts surged to an impressive £120,000 per month with a remarkable 10 to 1 ROI.

- Cost-Efficient Ad Spend: The Google AdWords strategy overhaul led to a substantial reduction in the marketing spend to revenue ratio, optimising resource allocation.

- Enhanced Visibility and Engagement: Quingo's brand visibility and customer engagement improved substantially through streamlined campaigns, improved CRO, and targeted email marketing.

- Strategic Decision-Making: The strategic target and projection report empowered Quingo to identify and capitalise on untapped marketing opportunities based on a solid foundation of performance data.


Conclusion

Kingly Agency's transformative journey with Quingo Scooters illustrates the power of a collaborative and innovative partnership. Starting as lead generation experts, Kingly Agency's expertise expanded to encompass a comprehensive array of marketing facets. By enhancing lead generation, optimising advertising spend, and strategically leveraging data, Kingly Agency played a pivotal role in driving Quingo Scooters' growth and establishing a strong market presence within the mobility solutions sector.