Read this Kingly Agency case study covering our partnership with Middlesex University.
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Middlesex University, with its main hub in Hendon, North London, champions a personalised approach to learning and research. The university experiential education, equipping students with life-long skills to excel in an ever-evolving world. The university boasts a diverse student body, exceeding 19,000 in London and 37,000 globally, with additional campuses in Dubai, Mauritius, and Malta.
Middlesex University aspired to introduce MDX Minds, an online platform that would serve as a hub for its campus experts to disseminate research and thought-provoking news to the public. Given the geographic distribution of experts across various campuses, the platform needed to be user-friendly with minimal training, enabling swift content deployment. All content on the platform was to be authored by individuals directly associated with Middlesex University or in partnership with it, ensuring content relevance and precision.
Middlesex University engaged Kingly Agency to undertake the project due to their proven expertise in crafting bespoke web solutions. Kingly Agency's approach of open dialogue and deep comprehension of technology made them the ideal choice. Consultations were held with Nina Innocenti, the Project Manager, and the MDX Minds team to comprehensively grasp project needs, goals, and technological requisites.
Kingly Agency followed a structured approach, encompassing:
- Requirement Documentation: Kingly Agency initiated a comprehensive scoping session to meticulously capture all required features and benefits for the MDX Minds platform.
- Platform Structure Visualisation: Wireframes were employed to illustrate the envisioned platform structure visually, aiding in creating a tangible framework.
- Framework and CMS Selection: The proposed framework and content management system (CMS), WordPress, were mutually agreed upon for their customisability and popularity.
- Design and Branding: Kingly Agency designed the platform's interface and branding, adhering to Middlesex University's brand guidelines while infusing creativity.
Kingly Agency's diligent efforts culminated in notable outcomes:
- Tailored Content Portal: Kingly Agency developed MDX Minds using WordPress, fine-tuning it to align with Middlesex University's distinct requirements.
- Authoring Empowerment: The platform granted all content creators editor access, facilitating seamless creation of news, articles, and inspiring narratives.
- Thoughtful Categorisation: Seven pertinent categories catering to students' interests were established. Editors had the capability to spotlight content on the home page and curate top stories within each category.
- Social Integration and Automation: Integration with major social media platforms facilitated content sharing, and the platform intelligently displayed most-read posts.
Kingly Agency's approach resulted in the successful launch of MDX Minds, a fully operational content hub. Leveraging the adaptability of WordPress, Kingly Agency tailored the platform to fulfill Middlesex University's unique requirements, enabling experts to seamlessly disseminate insights. The platform's design resonated with the university's brand, while its features promoted user engagement and content dissemination.
Through collaboration with Kingly Agency, Middlesex University effectively established an online platform, enabling the sharing of valuable insights and perspectives. This endeavour reinforced the university's reputation as a bastion of excellence in education and research.
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