Get inspired and take a look at the details of our partnership with Demant, hearing care giants.
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Demant, a renowned leader in hearing care solutions, offers a comprehensive range of services spanning consultation, supply, and aftercare. Their unwavering commitment to customer well-being is at the heart of their mission.
In a swiftly changing digital landscape, Demant recognised the need to pivot from traditional print media to digital advertising. With emerging digital platforms and competitors embracing this shift, Demant sought to adapt its lead generation approach for optimal impact.
Amid a highly competitive environment where leads were commonly procured from standard strategies, Demant aimed to revolutionise lead generation by cultivating a proprietary system that would set them apart.
Kingly Agency's partnership with Demant commenced as a response to the lead generation challenge, and rapidly evolved into a comprehensive digital transformation:
- Optimised Landing Pages: Kingly Agency expertly designed optimised landing pages geared towards capturing leads interested in hearing aid tests. These pages were meticulously crafted to spark customer curiosity and prompt further engagement.
- Strategic Ad Content: Engaging articles with compelling headlines were tailored for advertisements. Native ads were strategically placed on platforms including Outbrain, Taboola, Yahoo, and Google Native, effectively integrating with relevant articles.
- User-Centric Landing Pages: Armed with tools like Hotjar and Google Analytics, Kingly Agency meticulously monitored user behaviour on landing pages. A/B testing was diligently employed to refine user experiences, ultimately enhancing lead generation efficacy.
- Enhanced Verification: Kingly Agency implemented sophisticated verification software to ensure the accuracy of postcode, email, and telephone data. This meticulous verification process led to higher conversion rates and improved lead quality.
Kingly Agency's strategic approach yielded impressive outcomes:
- Outperforming Industry Norms: Through meticulous testing and strategic deployment, Kingly Agency achieved a lower cost per lead compared to global lead generation standards.
- Amplified Conversions and Revenue: Demant experienced the generation of 4000 to 7000 leads per month, surpassing industry benchmarks. These leads translated directly into orders, driving substantial revenue growth.
- Digital Advancement: Demant's strategic digital objectives were realised through this partnership, contributing tangibly to the organisation’s overall growth.
- Insights Across the Organisation: The insights gleaned from optimised landing pages were seamlessly incorporated into various facets of Demant's operations, fostering an environment of continuous improvement.
Kingly Agency's collaboration with Demant stands as a testament to the transformative prowess of astute digital marketing. What was initiated as a lead generation initiative rapidly evolved into an all-encompassing digital transformation, leading to escalated leads, conversions, and revenue streams. Demant's journey underlines the significance of adapting to digital channels and crafting bespoke strategies to stand out within a competitive landscape. In an era defined by technological evolution, Kingly Agency's strategic foundation paves the way for enduring prosperity and triumph.
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